You guessed it; Twitter is key. If you're not familiar with all of the chatter during the #Oscars2014 or #Sharknado from months past, these TV events demonstrated the power of Twitter. The latter is already in post-production for Part 2 due to the comments made on the tool. The people have spoken and they want more sharks flying through gusts of wind and rain!
Here's some advice to consider before participating in Social TV.
- Sync with your team on Twitter strategy. The space moves fast and furious and everyone involved must be ready for the unknown so get your crisis management plan together.
- Decide what's off limits. We suggest being authentic but on your best behavior.
- Be brand relevant. It would be awkward and off-putting if you jumped into a conversation that has nothing to do with you.
- Get creative to get more reach. Emotions (funny or touching) go far if it's done well.
- Twitter's not the only horse in this race. Think multi-channel. Extend to Instagram, Pinterest or Facebook for Social TV opportunities.
- BONUS! - Twitter is measurable and affordable! There's no guessing about who's talking about your product when you've created a unique hashtag. And there are low-to-no-cost tools to manage posted campaign content. HootSuite and SproutSocial are two favorites of mine. CrimsonHexagon does a brilliant job of diving deeper into tweeters' affinities with their ForSight Platform. (Unsolicited suggestions)
There are endless possibilities for engaging with the biggest social trend of this year. If you, or your boss, need more convincing, use these "Top 10 Predictions for Social TV".