It's been a while since we've blogged but we're back with exciting stuff from Social Media Week London 2013. We started the week with "What's Next?: Future Trends For Brand Communications" inside the stunning Royal Institute of Britain. It was generously hosted by Drew Benvie, the founder of social media agency, Battenhall.
We've been to our share of exciting social media events after living in San Francisco for 14 years, but this one left us in awe. The majesty of the Royal Institute lent to a very worthy event to attend. And not just because of the fresh pastries, cronuts and catered iced coffee. Thank you, Battenhall!
So let's get down to what we learned from the day's event.
Introduced by former FT Global Director of Communications, Emma Gilpin Jacobs, Drew started the presentation educating the crowd on his agency's research of the status of Twitter and the FTSE 100 (for us Americans, he pronounced it "footsy"). Here he examined the use of social media for investor relations and corporate communications by FTSE companies.
He focused a lot on Twitter and rightfully so. Here were some interesting insights:
So what's next, per Battenhall's list?
Royally Social - We believe business is social.