We've been to our share of exciting social media events after living in San Francisco for 14 years, but this one left us in awe. The majesty of the Royal Institute lent to a very worthy event to attend. And not just because of the fresh pastries, cronuts and catered iced coffee. Thank you, Battenhall!
So let's get down to what we learned from the day's event.
He focused a lot on Twitter and rightfully so. Here were some interesting insights:
- 88 of 100 FTSE companies tweet
- 28 of those companies have over 10,000 followers (Burberry has 2.1 million followers and is seen as one of the most successful social media brands)
- Companies use social for customer service, community management and corporate relations
- Twitter - I'm sure this was no surprise. But it was interesting to hear that it's starting to outrank YouTube and, soon, Google as the coolest place to be online. Generation C considers Facebook "so dead". This young demo is seen as the content creators of today and tomorrow, hence their moniker.
- A Life Logged - We use social media to track our lives. In a few years, there will be 24 billion smart devices to support our self obsessions. Expect Twitter to be a large part of what you share.
- Social Data Driving Smarter Business - We'll be using smart phones to do almost everything: purchase, photographing buys, talking about products. See this video of Tesco's Grocery Shopping Kiosk via smart phone in South Korea. Wild!
- Hacker Culture - We're familiar with these skills to be used for evil, like the "trollers" who want to steal data. But they're going to be used for good, like at this year's O2 Hackathon a few weeks ago.
- Single Purpose Apps - Just like it sounds, apps that will do just one thing. But it will do that one thing like a HERO.