Ever wonder which social network is the best use for marketing for your business? It's a big question so be sure to collaborate it with your business teams across the organization. Facebook is good for most business but Pinterest has a slight advantage if you're looking for more than product and brand recognition.
Pinterest has long become the space that inspires sales. Check out and share the infographic we created. These marketing stats cannot be denied. And now that they provide analytics for activity, be sure to check out their Help Guide to get your business up to speed.
Are you keeping up with the trends of Social TV? Real-time marketing, via TV and Twitter, is turning into the premiere spot for brands and marketers to keep products and promotions alive beyond the original campaign. Hold on to this blog so you can strategize on how you'll tweet your way into the Twitterverse's heart.
You guessed it; Twitter is key. If you're not familiar with all of the chatter during the #Oscars2014 or #Sharknado from months past, these TV events demonstrated the power of Twitter. The latter is already in post-production for Part 2 due to the comments made on the tool. The people have spoken and they want more sharks flying through gusts of wind and rain!
Here's some advice to consider before participating in Social TV.
You may not feel your product has a place in Social TV but get creative so you can be part of the biggest trend in 2014. Start tracking - or creating - social media buzz to build a base and to see how others view your product or brand.
There are endless possibilities for engaging with the biggest social trend of this year. If you, or your boss, need more convincing, use these "Top 10 Predictions for Social TV".
2014 PREDICTIONS FOR SOCIAL TV
It's been a while since we've blogged but we're back with exciting stuff from Social Media Week London 2013. We started the week with "What's Next?: Future Trends For Brand Communications" inside the stunning Royal Institute of Britain. It was generously hosted by Drew Benvie, the founder of social media agency, Battenhall.
We've been to our share of exciting social media events after living in San Francisco for 14 years, but this one left us in awe. The majesty of the Royal Institute lent to a very worthy event to attend. And not just because of the fresh pastries, cronuts and catered iced coffee. Thank you, Battenhall!
So let's get down to what we learned from the day's event.
Introduced by former FT Global Director of Communications, Emma Gilpin Jacobs, Drew started the presentation educating the crowd on his agency's research of the status of Twitter and the FTSE 100 (for us Americans, he pronounced it "footsy"). Here he examined the use of social media for investor relations and corporate communications by FTSE companies.
He focused a lot on Twitter and rightfully so. Here were some interesting insights:
So what's next, per Battenhall's list?
Do you believe in Digital Darwinism?
The evolution of consumer behavior is evolving faster as society uses technology to communicate their wants and needs. Businesses need to make room for this ability to adapt.
How are you going to make sure not to become an extinct business? Start by dipping your virtual toes in social media. Then take these steps:
1. Grab URLS/Names quickly. You'll want your brand name to be unified across every social channel.
2. Listen. What are your competitors doing? Take note of the good, bad, ugly and innovative.
3. Ask yourself what you can offer. Who are you trying to appeal to? Why should they listen to you?
4. Start a blog. Break down all of the ways you can respond to #3 above and break them down into various easy-to-understand blogs. It'll set the stage for making you the authority in your space to build up your dedicated Tribe of followers.
5. Make a list. Who will you need to execute your social plans? You may need to start hiring to fulfill your social media goals sooner, rather than later.
This should keep you occupied for a while. Until next time...
~ Tracy, Royally Social
Royally Social - We believe business is social.