EXPERIENCE
Flipagram - Social Media Director
June 2015 - Present
I develop and lead strategic social marketing for the Flipagram brand. This includes strategy for all paid efforts of the company’s social channels along with developing standards for social metrics and reporting to aline with the company’s KPIs and goals. Coordinate with our Community Influencer Partnership team to design promotions to highlight our most skilled users in the product. Supported the Music Partnerships team to elevate artists using Flipagram.
http://flipagram.com/
Yahoo! - Social Media Marketing Manager, Yahoo! Live
July 2014 - May 2015
I provided strategic and integrated social marketing support for the overall brand, products, conferences and live streaming events related to Yahoo Live. This included strategy for all paid efforts of various social channels along with developing standards for social metrics and reporting.
http://yahoo.com/live/
Royally Social - Social Media Strategist and Consultant, Owner/Operator
Project manage all social media and digital marketing aspects of PeopleSpaceOC. Guide the non-profit’s collaborative technology community by promoting events, courses and speaking engagements through email and social media marketing, online engagement and customer service, and live-event interaction. Train social media interns for proper engagement, on how to use various social tools and how to analyzing metrics. Design and/or coordinate with designers for campaign needs. Build opportunities to feature PeopleSpace Residents and business owner to develop and increase their public profiles and revenue.
Lead marketing agency’s social media strategy and implementation for the agency and the clients. These projects include social, digital and live-event campaigns for CravOn Fries (McDonald’s new home fries product owned by Simplot product), Ahnu Footwear. Implemented, managed and reported social data using radian6 and SproutSocial for Facebook, Twitter, YouTube and Instagram. Write all consumer-facing editorial copy via my editorial calendar and marketing input from team members.
Designed and implemented Topher’s Facebook and Twitter presence. I created his BandPage with serves his concert dates, images, tweets and videos available for social sharing opportunities. His team continues to consult with me on future social tools.
Educated the agency owner on social media and its best-practices. Developed a brand story for the agency and incorporated it into the existing State Farm personality. Designed QR code postcards for live events. Implemented Foursquare opportunities for new clients coming in for advice.
Designed and implemented multiple Facebook Covers and Posts for their multi-award winning film “The Lift”.
Designed and implemented Patricia Pope’s Facebook, Twitter and Google+ accounts. Educated her on social media and its best-practices.
Lucasfilm Entertainment Ltd - Social Media Consultant
December 2011 – February 2012
“Red Tails” film - Coordinated successful social media campaigns and best-in-class customer relation efforts.. Implemented multi-lingual content for global marketing messaging. Managed engagement, reporting and analytics across platforms. Provided live event engagement at promotional and movie premiere events with the cast and military (including the Tuskegee Airmen). Developed and implemented Tuskegee’s historical documents into PDFs for social sharing via Facebook for educational purposes during Black History Month and beyond.
TRX, Fitness Anywhere LLC - Social Media Manager & Strategist
July 2010 - September 2011
Developed and lead all social media efforts for the year-old company. Increased Facebook followers by 400% and Twitter followers by 300%+ in less than a year. That period included highly positive, reinforced engagement, contests, learning content and quick responsiveness to issues. TRX’s brand reputation, customer service, engagement, monitoring and interactive opportunities excelled while maintaining company's missions and goals. Created new opportunities for cross-functional customer service integration spanning all areas of the business by implementing editorial calendars, engagement, management and reporting tools to get actionable results throughout the company as a fast pace.
Gap, Inc.
Self-Employed
iSyndicate, Inc. - Senior Producer, Project Manager
July 1999 - May 2002
Successfully managed a team of six while acting as senior producer syndicating content for client websites. Won “Best Client Service” awards two years in a row.
Reel.com - Producer and Copy Editor
March 1998 - June 1999
WebTV - Entertainment Content Producer
December 1997 - March 1998
Player's Inc, Sports Marketing Subsidiary at NFLPA - Marketing
May 1996 - October 1997
9 NEWS PRIMETIME & 9 Eyewitness News at CBS News - W*USA-TV - Producer/Floor Director
March 1994 - May 1996
Specialties of emerging platforms: Asana, Aspera, Canva, Concur, Facebook, FTP, Instagram, Google Plus (Google+), Google Doc Tools, Heyo, Keynote, Creative writing/editing, Hootsuite, Digital Libraries, Meltwater Buzz, Meltwater Engage, Excel, HTML, MS Word, Photoshop, Pinterest, PowerPoint, Radian6, SharePoint, Snapchat, SocialCam, Tumblr, Twitter, Windows, Wildfire, Omniture, Salesforce, Sprinklr, SproutSocial, ShortStack, Thismoment, Textpad, Woobox, Wordpress, YouTube and Vine.
EDUCATION
University of California, San Diego - BA, Communications and Theory
* Sign Language, Spanish, Hebrew
* Foundation Board Chairperson at Super Leaders (non-profit)
Flipagram - Social Media Director
June 2015 - Present
I develop and lead strategic social marketing for the Flipagram brand. This includes strategy for all paid efforts of the company’s social channels along with developing standards for social metrics and reporting to aline with the company’s KPIs and goals. Coordinate with our Community Influencer Partnership team to design promotions to highlight our most skilled users in the product. Supported the Music Partnerships team to elevate artists using Flipagram.
http://flipagram.com/
Yahoo! - Social Media Marketing Manager, Yahoo! Live
July 2014 - May 2015
I provided strategic and integrated social marketing support for the overall brand, products, conferences and live streaming events related to Yahoo Live. This included strategy for all paid efforts of various social channels along with developing standards for social metrics and reporting.
http://yahoo.com/live/
Royally Social - Social Media Strategist and Consultant, Owner/Operator
- Client: PeopleSpaceOC - Social Media and Digital Marketing Strategist, Consultant
Project manage all social media and digital marketing aspects of PeopleSpaceOC. Guide the non-profit’s collaborative technology community by promoting events, courses and speaking engagements through email and social media marketing, online engagement and customer service, and live-event interaction. Train social media interns for proper engagement, on how to use various social tools and how to analyzing metrics. Design and/or coordinate with designers for campaign needs. Build opportunities to feature PeopleSpace Residents and business owner to develop and increase their public profiles and revenue.
- Client: Formium/KindredSF - Social Media Strategist, Consultant
Lead marketing agency’s social media strategy and implementation for the agency and the clients. These projects include social, digital and live-event campaigns for CravOn Fries (McDonald’s new home fries product owned by Simplot product), Ahnu Footwear. Implemented, managed and reported social data using radian6 and SproutSocial for Facebook, Twitter, YouTube and Instagram. Write all consumer-facing editorial copy via my editorial calendar and marketing input from team members.
- Client: Topher Mohr (musician) - Social Media Strategist, Consultant
Designed and implemented Topher’s Facebook and Twitter presence. I created his BandPage with serves his concert dates, images, tweets and videos available for social sharing opportunities. His team continues to consult with me on future social tools.
- Client: Bob Garrett State Farm (Insurance Agency) - Social Media Strategist, Consultant
Educated the agency owner on social media and its best-practices. Developed a brand story for the agency and incorporated it into the existing State Farm personality. Designed QR code postcards for live events. Implemented Foursquare opportunities for new clients coming in for advice.
- Client: Jowarah Films (Production Company) - Social Media Consultant
Designed and implemented multiple Facebook Covers and Posts for their multi-award winning film “The Lift”.
- Client: Patricia Pope (author) - Social Media Consultant
Designed and implemented Patricia Pope’s Facebook, Twitter and Google+ accounts. Educated her on social media and its best-practices.
Lucasfilm Entertainment Ltd - Social Media Consultant
December 2011 – February 2012
“Red Tails” film - Coordinated successful social media campaigns and best-in-class customer relation efforts.. Implemented multi-lingual content for global marketing messaging. Managed engagement, reporting and analytics across platforms. Provided live event engagement at promotional and movie premiere events with the cast and military (including the Tuskegee Airmen). Developed and implemented Tuskegee’s historical documents into PDFs for social sharing via Facebook for educational purposes during Black History Month and beyond.
TRX, Fitness Anywhere LLC - Social Media Manager & Strategist
July 2010 - September 2011
Developed and lead all social media efforts for the year-old company. Increased Facebook followers by 400% and Twitter followers by 300%+ in less than a year. That period included highly positive, reinforced engagement, contests, learning content and quick responsiveness to issues. TRX’s brand reputation, customer service, engagement, monitoring and interactive opportunities excelled while maintaining company's missions and goals. Created new opportunities for cross-functional customer service integration spanning all areas of the business by implementing editorial calendars, engagement, management and reporting tools to get actionable results throughout the company as a fast pace.
Gap, Inc.
- Piperlime, Gap Inc. Online - Merchant Coordinator and Social Media Producer
- Banana Republic Online, Creative Team - Copywriter & Production Liaison
Self-Employed
- iVillage.com - Copywriter/Editor, Consultant
- MatchMakingMoms.com - Lead Copywriter/Editor
- eLuxury.com - Copywriter
iSyndicate, Inc. - Senior Producer, Project Manager
July 1999 - May 2002
Successfully managed a team of six while acting as senior producer syndicating content for client websites. Won “Best Client Service” awards two years in a row.
Reel.com - Producer and Copy Editor
March 1998 - June 1999
WebTV - Entertainment Content Producer
December 1997 - March 1998
Player's Inc, Sports Marketing Subsidiary at NFLPA - Marketing
May 1996 - October 1997
9 NEWS PRIMETIME & 9 Eyewitness News at CBS News - W*USA-TV - Producer/Floor Director
March 1994 - May 1996
Specialties of emerging platforms: Asana, Aspera, Canva, Concur, Facebook, FTP, Instagram, Google Plus (Google+), Google Doc Tools, Heyo, Keynote, Creative writing/editing, Hootsuite, Digital Libraries, Meltwater Buzz, Meltwater Engage, Excel, HTML, MS Word, Photoshop, Pinterest, PowerPoint, Radian6, SharePoint, Snapchat, SocialCam, Tumblr, Twitter, Windows, Wildfire, Omniture, Salesforce, Sprinklr, SproutSocial, ShortStack, Thismoment, Textpad, Woobox, Wordpress, YouTube and Vine.
EDUCATION
University of California, San Diego - BA, Communications and Theory
* Sign Language, Spanish, Hebrew
* Foundation Board Chairperson at Super Leaders (non-profit)
SCRM Certified via BPT Partners, 2011
Sprinklr Certified, 2014
Spredfast Certified, 2015
Two iSyndicate “Best Client Service of the Year” Awards, 2000, 2001
Piperlime Awards - (4) Exceeding quarterly sales goals, 2008-2010
Emmy Award Winner - Producer PSA, 1995
