PORTFOLIO - GO TO ROYALLY SOCIAL FOR INDEPENDENT PROJECTS
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Flipagram (Currently: Vigo Video) Develop and lead strategic social marketing for the Flipagram brand. This includes strategy for all paid efforts of the company’s social channels along with developing standards for social metrics and reporting to aline with the company’s KPIs and goals. Coordinate with our Community Influencer Partnership team to design promotions to highlight our most skilled users in the product. Supported the Music Partnerships team to elevate artists using Flipagram. http://flipagram.com/ |
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Yahoo - Yahoo Live Provided strategic and integrated social marketing support for the overall brand, products, conferences and live streaming events related to Yahoo Live. This included strategy for all paid efforts of various social channels along with developing standards for social metrics and reporting. https://screen.yahoo.com/live/ |
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PeopleSpaceOC
Project manage all social media and digital marketing aspects of PeopleSpaceOC. Guide the non-profit’s collaborative technology community by promoting events, courses and speaking engagements through email and social media marketing, online engagement and customer service, and live-event interaction. Train social media interns for proper engagement, on how to use various social tools and how to analyzing metrics. Design and/or coordinate with designers for campaign needs. Build opportunities to feature PeopleSpace Residents and business owner to develop and increase their public profiles and revenue. |
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Formium/KindredSF Brand Agency Social media, digital strategist and email marketer for a creative brand agency launching and implementing a major frozen food product across major social networks, the blogger community and mobile. Together, the team launched a food truck tour, integrated virtual events while maintaining strong community management gaining over 3.5K fans in less than two weeks and over 32K fans in four months. Also, created increased fan engagement with the Ahnu brand adding over 28K new Facebook fans in 8 weeks via a photo contest. As a result they garnered over 75K votes and 133K-plus unique views. |
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Lucasfilm Entertainment Ltd. Created weekly interactive "Red Tails" experience for Facebook Fans during Black History Month. Offered "shareable" facts about Tuskegee Airmen. Excellent viral activity suited for the client. Encouraged fans to take Black History Month beyond February with a History Channel exclusive download. Created amazing viral activity that suited the client's purpose. |
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TRX Fitness Kept Facebook fans happy and returning for more TRX greatness via topnotch customer service and giveaways. RESULTS: 24K to 100K fans in less than a year with minimal budget. Provide best-in-class responsiveness to Twitter followers to increase brand popularity and sales. RESULTS: 9K to 31K in less than a year. Conceptualized, produced & managed successful crossover Facebook/Website Scavenger Hunt contest elevating website traffic, product knowledge and Facebook engagement. Successfully implemented a Facebook 31-Days of TRX Giveaways campaign during December holidays generating product sales and social media engagement across all platforms. |
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Gap, Inc. Developed the original Piperlime Twitter Community generating online engagement, traffic to its website and fashion inspiration using Piperlime products. Increased Piperlime Community Visibility via Facebook by teasing new product arrivals via contests, conversations and customer service. Acted as BananaRepublic.com's Creative Copywriter in charge of product consistency, upload of new product images and associated copy for over 100 items per season. |
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WebTV, Microsoft Acted as Content Producer writing, uploading and managing daily entertainment-related content and special events. |
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EMMY HONORS Performed as Production Coordinator and Actress from PSA development to on set. |
